Missouri Southern introduces Jeff Sims as their next head football coach


Today, Missouri Southern made official what has been swirling around the football coaching rumor mill for weeks. Jeff Sims introduced as the 13th head coach in Lions’ program history.

“At this time it’s my great pleasure to introduce the 13th head coach in Missouri Southern history, coach Jeff Sims.” Words expected from Athletic Director, Jared Bruggeman.

St. Louis native, Jeff Sims was not shy to share his gratitude.

“Thank you, thank you very, very much. You’re gonna find out that I’m a, a passionate guy.”

Passion is what Jeff Sims has brought with him to at all his previous stops. Director of player personnel with Indiana University, Associate Head Coach with Florida Atlantic.  Head Coach at Fort Scott Community College and currently, coaching for his second national championship since 2016 with Garden City Community College.

Once his season with the Broncbusters concludes, Sims will embark on a long awaited goal of his.

“Never, ever, opt out of opportunities that move you in the direction of your dreams, your purpose or your passions… this is a dream of mine.” Said Sims to a packed alumni room filled with green and gold.

Now taking over a program that has lived in the basement of the MIAA since 2015 may seem far from a dream. But Southern leadership is committed to more than just another new Head Coach.

Bruggeman was not shy to insist the investment MSSU will make in their program, “It’s time for us to either step up, or kind of shut up. And we’re stepping up, and so, we’re investing in the program, we’re gonna get him the support that he needs to have, umm, make sure the salaries are competitive salaries, you want to be competitive in the MIAA, we have to, we have to lift the program up.”

Sims shared that desire to succeed, “Winning is a habit. Winning is a habit. There’s no secret to this, the people that are most committed to winning, win.”

What you can count on from Sims, he will bring with him experience from the process of turning previous programs around.

“We have to pick a direction, and we have to get behind that direction, and push, and push harder than the Gorillas, and push harder than everybody else in this league. And, let’s see if they really want it. How hungry are they? How hungry are they? We haven’t been successful around here. Does Pittsburg State really want to compete with us? You know, we’ll see. Does Northwest really want to compete with us? We’ll see.” 

And moxy that Southern faithful hope to see come to fruition.

There ain’t no doubt when we get this thing rolling, who the best team will be. And it’s not ’cause we’re talking, it’s ’cause we’re working… that’s the difference.

As for the man that led Southern to their first win in 721 days, Joe Bettasso… Sims stated, “Joe will be on the staff if he wants to be on the staff.” Sims recognizes the value of a local guy’s influence around the program… Bettasso may not have earned himself the head coach position for MOSO, but the d-coordinator turned interim earned something pretty valuable, options.

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