Project Roadblock is a multiplatform drunk driving prevention campaign exclusive to local broadcast television stations and is the largest annual station-supported initiative of a single PSA campaign. Sponsored by TVB, the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), and the Ad Council, Project Roadblock inspires dialogue about the dangers of drinking and driving and subsequently motivates men 21-34 years-old to stop driving ‘buzzed.’
Now in its 18th year, Project Roadblock has proven its ability to inspire change, create impact, and save lives. In fact, through continued support of Project Roadblock and in combination with other drinking and driving prevention efforts, alcohol-impaired motor vehicle fatalities have decreased from 14,409 in 2004 to 10,142 in 2019, which is 28% of motor vehicle fatalities. However, there is still more work to be done.
In December 2019, over 830 people were involved in an alcohol-impaired driving fatality and 296 people were killed in traffic fatalities on New Year’s Day. With your help this upcoming December, the road to safety continues.