Downtown Joplin is the Focus of a New Revitalization Effort

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Joplin’s downtown is the center of a new effort to focus time, resources, and energy to building a better Main Street.

It’s called the Four Point Approach, a system used by communities across the country.
And it’s a new way to look at the design, marketing, and economy of a downtown area.
Joplin council members signed off on using nine thousand dollars in funding from the Historic Preservation Commission to hire consultants.
The goal is a two year overhaul to refine how the Downtown Joplin Alliance operates to build a higher profile, add more traffic and create more synergy on main street.
Cayla Harpool, Cellphone Medics: “I think it would bring a lot more business downtown which would help, you know, the local businesses that are here and everything else.”
The goals include filling vacant spaces on Main Street, often an empty second floor above a commercial operation at ground level. Also highlighting the downtown area as the heart of the city.
The project is in conjunction with the state group Missouri Main Street Connection. 
The Four Point Approach has been used by cities across the country, including 75 cities in Missouri alone.

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