NEVADA, MO.--- Cottey College hosted an all day conference for nonprofit organizations whose funding depends largely on charitable giving.
"We're hoping that more people will hear and know that they can benefit from knowing about marketing, and knowing about planned giving, and knowing better how to ask and solicit gifts for their causes," said Judy Rogers, Cottey College President.
More than 100 development professionals and nonprofit leaders from the Four State area learned how to be more successful at raising funds.
"Universities, non for profits, their actually under greater demand to support their causes and there is less resources to do that with. So, we've got to take advantage of the opportunity to work smarter and not harder," said Greg Hoffman, Board of Trustees.
Cottey College's goal was to give professionals the tools to increase funds for their businesses and organizations.
"I'm always interested in ways to improve my craft and how to serve the donors that make philanthropy possible. So, anything I can do to help find a new way to state a case or encourage someone to do something for the right reasons, always appeals to me," said David Hall, Conference Attendee.
Conference attendees learned what type of organizations donors like to give to most and how to attract philanthropic funding.
"We're able to take some hands on tools for marketing and technology and social media that we personally haven't been using. So, it did give us some really good one on one hands on things that we can take and start using," said Hall.
Directors of the event want all fundraising professionals to know the economy and politics has changed the way people give and charity groups should seek assistance from conferences like these. The directors stressed that there is money out there, it's just a lot more competitive these days and you have to have strong applications.
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