Research for similar campaigns shows that high visibility enforcement works because, with many distracted drivers the fear of a citation and significant fine outweighs their fear of being injured or killed in a crash.
History has also shown for other issues like seat belt use, that when high visibility enforcement programs were implemented to enforce state laws, numbers of seat belt users increased dramatically. With a proven track record of success, we are confident that this strategy will have the same effect on distracted drivers.
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